Thursday Dec 7th 2017

Shipping the Future: wearable edition

Maybe you thought it was when they entered the bottled water market. Maybe you thought it was when they centered their rebranding efforts around container ships in space. But no, esteemed readers, you were wrong. The weirdest thing CMA CGM did in 2017 is, in fact, releasing a limited edition clothing line based on their container ships in space campaign.

The press release, only available in French on CMA CGM’s site, says the launch is in support of French non-profit Secours Populaire and their Green Father Christmas project.

Source: CMA CGM (LF)